Teach UK | Turn your talent to teaching

GRAHAM HOLLEY
CHIEF EXECUTIVE OF TDA (TEACHER TRAINING DEVELOPMENT AGENCY)

In today’s job market, every sector is fighting for quality candidates. But teaching stands out as one of the few professions where jobseekers can have the best of both worlds – a job that’s rewarding and intellectually challenging backed up by fast career development.

And it seems the public agree. In a recent survey of Britain’s most talented professions, teaching was ranked second. Teachers’ motivational, creative and inspirational skills were recognised alongside their leadership abilities. This highlights an important shift in the status of the teaching profession in public opinion and helps us promote the profession and fill training places with high quality candidates.

Graham Holley, Chief Executive of TDA (Teacher Training Development Agency)

But we are competing hard with other graduate professions to attract the best candidates. With this in mind, we have refreshed our advertising campaign to ensure that it continues to have maximum impact on our target audience. The campaign aims to bring the talents of teachers to life.

As well as students, the campaign aims to target graduates working in other jobs. We are particularly focusing on those with a maths or science background, to encourage them to consider switching their plans or careers to train to become a teacher. We also aim to recruit more people from minority ethnic backgrounds and to address the gender balance in primary schools to ensure the teaching workforce is representative of the communities it serves.

Teaching has changed enormously over the past decade. The contribution of support staff ensures that teachers have more time to focus on teaching itself. And new professional standards mean teachers have a clear career pathway to develop their skills and grow into a management role faster than ever. The new campaign gives us the opportunity to emphasise that teaching is a desirable career, offering a stimulating working environment with excellent development opportunities. Some of the best teachers aren’t teaching yet and we’re doing all we can to help encourage people to turn their talent to
teaching. *

Back: Worklife & Careers

Back: Home